Creating Employee Value Propositions: Marketing for the Current Workforce

In episode 14, we give the hosting reins to Lois Snyder, founder, designer and leader of Periwinklers, and board member of the Cabinet Makers Association. She chats with Marc Sanderson, president of Wilkie Sanderson, one of the most profitable millwork companies in the U.S. The two talk about the current workforce issues and strategically thinking about recruitment and retention, creating an employee value proposition, and differentiating yourself from your competition. Sanderson also provides an 8-point problem solving rubric and explains how to apply that rubric to millennials in the workforce.